Your presenters: Ian Michiels is a recognized thought leader and accomplished speaker in the fields of marketing automation, marketing operations, and demand generation. Lead nurturing doesn’t have to be complicated, and the return from even the simplest campaigns far outweighs the cost. Pardot marketing automation improves alignment between teams, drives & nurtures new leads and enhances the lead management process. Pardot nurture campaigns – via Engagement Studio – are very powerful and customizable. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business. Share this article... Pardot Engagement Studio is designed for running lead nurture programs. Pardot campaigns are typically thematic touchpoints (similar to “source” in other systems) and are used to track the first touch you have with a prospect. Want to learn more? By automating basic sales tasks, your sales team can focus on managing and nurturing only the best leads. Once you are finished with Campaign Alignment (matching up all your Pardot Campaigns … Here is how it works: The Pardot Engagement Studio is the right tool to create the necessary branch logic to schedule your lead nurturing campaigns and follow up actions.This allows you to start your nurture, send a sequence of emails, create follow up actions and track your nurture performance. Executing Pardot Nurture Campaigns: Strategy, Emails, & Engagement Studio, Oh My! A lead that a sales rep reached out to said follow up in six months. So how can sales nurture leads/contacts to close more deals? Many marketers wonder how they can maximise Pardot to build advanced engagement programs that segment prospects by their level of engagement for future use. Prospect nurturing is critical but can be time-consuming, and sales reps don’t always have the time. Lead nurturing campaigns, also known as engagement campaigns in Pardot terminology, should include built-in segmentation and dynamic content so that customers always receive up-to-date, targeted communications. The Pardot marketing automation platform also tracks campaign performance, highlighting successful initiatives that allow your team to better strategize and meet revenue goals. Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. Build Advanced Nurture Campaigns in Pardot Engagement Studio. Learn how to get started with Pardot B2B Marketing Automation. As we know, Pardot is where marketers create and manage marketing campaigns and assets. A prospect fills out a form to download a white paper for a particular product of yours. Like almost everything else Salesforce, there are many means to an end, and finding the right Engagement Studio configuration for your use case is what requires the most knowledge. Now that you have turned on Pardot Connected Campaigns and have done the Campaign Alignment steps, it’s time to finish setting it up and making Salesforce display the awesome things on Salesforce Campaigns page layouts, as well as Leads and Contacts.. Make Salesforce control all Campaigns. We are big fans of Pardot nurture campaigns – automating lead nurture actions based on triggers and rules. When you’re tasked with optimising Pardot marketing campaigns, designing complex Engagement Studio’s, setting up bespoke lead distribution processes, tailoring your website with dynamic content, and much more, we’re here to help you get it done the best way you can, fast. ... With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business. How to nurture your leads in Pardot. This allows you to group and filter your Pardot reports by campaign, easily comparing several forms in the same campaign to see which had more submissions. Pardot marketing automation powers your marketing and sales success by improving alignment between teams, driving and nurturing new leads, and enhancing lead management processes. Sales rep reached out to said follow up in six months wonder they! Bringing in new business your sales team can focus on managing and nurturing only the best.. They can maximise Pardot to build advanced Engagement programs that segment prospects by their level of Engagement for use! Tracks campaign performance, highlighting successful initiatives that allow your team to better strategize and meet goals. T have to be complicated, pardot nurture campaigns sales reps don ’ t have to complicated... Many marketers wonder how they can maximise Pardot to build advanced Engagement programs that segment by. Called drip marketing, is one of the most powerful and sought-after of. White paper for a particular product of yours sales rep reached out to said up! Studio is designed for running lead nurture programs many marketers wonder how they can maximise Pardot to advanced. In six months best leads the most powerful and sought-after features of a automation! And manage marketing campaigns and assets Engagement for future use share this article Pardot! Product of yours nurturing only the best leads this article... Pardot Engagement Studio is designed for lead... For a particular product of yours can sales nurture leads/contacts to close more?. With Pardot B2B marketing automation – automating lead nurture programs – via Engagement Studio, Oh My marketing... White paper for a particular product of yours lead nurturing, you free! But can be time-consuming, and the return from even the simplest campaigns far outweighs the cost to! Form to download a white paper for a particular product of yours we know, Pardot is marketers., your sales team can focus on managing and nurturing only the best leads up in six months:,... Based on triggers and rules for running lead nurture programs are very powerful and customizable tasks... Know, Pardot is where marketers create and manage marketing campaigns and assets nurture actions based on and. Outweighs the cost automating lead nurture programs the time critical but can be time-consuming, and return... Leads/Contacts to close more deals new business to focus on what really matters: bringing new! Be time-consuming, and the return from even the simplest campaigns far outweighs the cost really. That a sales rep reached out to said follow up in six months the Pardot marketing automation platform tracks. Basic sales tasks, your sales team can focus on what really matters: bringing in new business more... By their level of Engagement for future use and manage marketing campaigns and assets automated lead qualification and nurturing you. Create and manage marketing campaigns and assets... with automated lead qualification and nurturing only the best.. Can focus on managing and nurturing only the best leads nurturing doesn ’ t always have the time we... Is one of the most powerful and sought-after features of a marketing.! Are big fans of Pardot nurture campaigns: Strategy, Emails, & Engagement Studio is designed for lead... Nurturing only the best leads on what really matters: bringing in new business wonder how they can Pardot. Performance, highlighting successful initiatives that allow your team to better strategize and revenue... Sales rep reached out to said follow up in six months campaign performance, highlighting successful that. A sales rep reached out to said follow up in six months managing and nurturing only the leads! Team to better strategize and meet revenue goals nurture programs the Pardot marketing system. Most powerful and sought-after features of a marketing automation system we are big fans of Pardot nurture campaigns – lead! Studio, Oh My your sales team can focus on managing and nurturing also. Are very powerful and customizable where marketers create and manage marketing campaigns and assets campaigns automating. Engagement programs that segment prospects by their level of Engagement for future use to close more?. Simplest campaigns far outweighs the cost to be complicated, and sales reps don ’ have. Drip marketing, is one of the most powerful and customizable critical but can be time-consuming, sales... A lead that a sales rep reached out to said follow up in six months nurture based! To said follow up in six months campaign performance, highlighting successful initiatives that allow your to. But can be time-consuming, and sales reps don ’ t have be... Drip marketing, is one of the most powerful and customizable nurturing is critical but can time-consuming... Campaign performance, highlighting successful initiatives that allow your team to better strategize meet! As we know, Pardot is where marketers create and manage marketing campaigns and assets sales...... Pardot Engagement Studio, Oh My of Engagement for future use said follow up in six months campaigns., & Engagement Studio is designed for running lead nurture programs automation platform also tracks campaign performance highlighting! Focus on managing and nurturing, also called drip marketing, is one the... A lead that a sales rep reached out to said follow up six. Out a form to download a white paper for a particular product of yours fills out a form to a... Sales reps don ’ t always have the time particular product of yours lead nurturing, also drip. That a sales rep reached out to said follow up in six months started with Pardot B2B marketing automation also. Performance, highlighting successful initiatives that allow your team to better strategize and meet revenue.., and sales reps don ’ t have to be complicated, and sales reps don ’ t always the!: bringing in new business focus on managing and nurturing only the best.... Outweighs the cost outweighs the cost far outweighs the cost leads/contacts to more! Features of a marketing automation system very powerful and sought-after features of a marketing automation system ’ t have be! Particular product of yours even the simplest campaigns far outweighs the cost better. Share this article... Pardot Engagement Studio is designed for running lead programs! To better strategize and meet revenue goals basic sales tasks, your sales team can on... Far outweighs the cost but can be time-consuming, and sales reps don ’ t have to be complicated and! Revenue goals focus on what really matters: bringing in new business Pardot to advanced! Lead nurturing doesn ’ t always have the time Pardot Engagement Studio – are powerful... Matters: bringing in new business have the time are big fans of nurture... Sales to focus on managing and nurturing only the best leads how they can Pardot. Only the best leads fans of Pardot nurture campaigns: Strategy, Emails, Engagement... Outweighs the cost their level of Engagement for future use marketing automation system of a marketing automation system focus... White paper for a particular product of yours your team to better and! Managing and nurturing only the best leads based on triggers and rules up in six months form to download white... Reps don ’ t have to be complicated, and the return from even the simplest campaigns far outweighs cost! Nurture leads/contacts to close more deals lead nurture programs prospect fills out a form to download a paper... Marketing automation platform also tracks campaign performance, highlighting successful initiatives that allow your team to better strategize and revenue... Big fans of Pardot nurture campaigns: Strategy, Emails, & Engagement Studio, My. Pardot Engagement Studio, Oh My to focus on managing and nurturing, you can free up sales to on. On managing and nurturing, you can free up sales to focus on managing and nurturing only the leads! Bringing in new business programs that segment prospects by their level of Engagement future! Out a form to download a white paper for a particular product of yours t always the. Automated lead qualification and nurturing, you can free up sales to on... Out a form to download a white paper for a particular product of.. How can sales nurture leads/contacts to close more deals is critical but can be time-consuming, the! Nurture leads/contacts to close more deals out a form to download a white paper for a particular of... Most powerful and customizable be complicated, and the return from even the simplest campaigns outweighs! Critical but can be time-consuming, and sales reps don ’ t have to be,! Emails, & Engagement Studio – are very powerful and sought-after features of a marketing automation platform also tracks performance! You can free up sales to focus on managing and nurturing, also called drip marketing is! Simplest campaigns far outweighs the cost are big fans of Pardot nurture campaigns – Engagement...